TBWA Singapore hires Mindshare's Brent Tollman as planning director

Tollman was previously head of digital planning at Mindshare.

TBWA’s regional head of strategy, Robin Nayak (pictured), said: "Brent is an experienced brand and communications strategist, one who recognised earlier than most the pivotal role of digital activity at the centre of a brand’s behaviour." 

According to Nayak, Tollman is much more than a digital strategist. "I see him very much the model planner of the future - equally conversant in brand ideas and media creativity - which is an approach that is central to our future as an agency".

Tollman previously worked at TBWA Hunt Lascaris in Johannesburg in both brand and digital planning. His experience ranges from creating social networking applications for SABmiller to handling the global communications strategy for South African Tourism.