TBWA Hong Kong appointed as regional AOR for Swire Hotels

TBWA Hong Kong will initially be charged with developing above- and below-the-line campaigns for The Opposite House, which opened in Beijing in 2008, The Upper House in Hong Kong's Pacific Place due to open next month and East in Taikoo Shing, Hong Kong, which will open in 2010.

Ian Thubron (pictured), executive vice-president of TBWA Asia-Pacific, said: “We are absolutely thrilled with this appointment. Swire is one of Hong Kong’s leading companies, and has a disruptive and an inspirational vision for its hotel brand. We were blessed with over a decade’s experience in luxury hotel advertising and are delighted to bring this to bear for Swire Hotels.”

The win is a feat for TBWA after the agency lost Shangri-La Hotels and Resort's business to Ogilvy and Mather, in April following a full-service review that also included McCann Erickson. TBWA had worked on the Shangri-La account since 1998.

Last month Swire Hotels selected wwwins Consulting to handle the digital management of its luxury hotel property The Upper House in Hong Kong. wwwins was charged with building the hotel’s website and launching a paid-search campaign.