Taptica buys Japanese mobile ad firm Adinnovation

Expecting Japan’s mature mobile network to be the next key growth market for advertising, mobile ad firm Taptica is buying AdInnovation (ADI) for $5.7 million dollars.

Israel-based Taptica already has a presence in China and set up an office in Seoul last year but wants to fill-out its Asia-Pacific footprint. 

Over the past year, Taptica partnered with ADI which creates, promotes and tracks mobile marketing campaigns in Japan.  Since ADI was set up in 2010 it has expanded into China and Southeast Asia among other markets.

“We are delighted to welcome Adinnovation into the Taptica family,” said chief executive Hagai Tal.  He added his firm can “expect to benefit from a number of strategic synergies and mitigate the costs and risks we would have incurred to penetrate a market such as Japan organically.”