Jin Bo
Dec 1, 2010

Taiwan-based Pilot teams up with Pegasus to enter the mainland market

BEIJING – Pegasus Communications and the Taiwan-based Pilot Group have announced the formation of a strategic alliance to enhance PR services for their clients across the Greater China region.

Pilot Group has teamed up with Pegasus Communications in the mainland.
Pilot Group has teamed up with Pegasus Communications in the mainland.

With this partnership, both firms will be in a better position to help clients with their marketing and communications in China mainland and Taiwan.

“In addition to Edelman Taiwan, our existing partner, we are now being strengthened with an alliance which I believe will help promote not only Taiwan brands’ communication in the China mainland market but also our ability to explore deeper capabilities in Taiwan,” said Steven Cao, Founder and CEO of Pegasus.    

Huang Dingxiang, Pilot’s CEO, said this alliance is a milestone for Pilot Group to expand outside of Taiwain. "We are seeing a strong interest from our clients in the mainland market, and we’re pleased to partner with Pegasus to help our clients achieve our client’s marketing goals,” he said.

Source:
Campaign China

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