Feb 12, 2010

Super Bowl 2010 | Emerald Nuts & Pop-Secret | Global

Diamond Foods has taken its two favourite brands and given them a shared spot involving some very strange goings-on at a marine park. Goodby, Silverstein & Partners are responsible for the spot.

Super Bowl 2010 | Emerald Nuts & Pop-Secret | Global








Robert Gaxiola's verdict:

"Awesome + Awesome + Awesomer = one nutter of a spot. Okay, it’s over the top. It’s memorable. It’s very strange. For that alone I watched it twice. A water park trainer with a pool full of people that can do dolphin-inspired tricks. The idea was to sell not one but two snack foods from Diamond Foods. (This could be the start of a bad trend.) But this effort includes Pop·Secret and Emerald Nuts — no strangers to the Super Bowl arena. I hope they see double-digit sales for this one. These Super Bowl media buys aren’t cheap and right now I’m hungry."

Sean Boyle's verdict:

"This one has a nice twist: dolts acting like aquatic animals. Awesome + Awesome = Get a Fecking Life! Please, nobody buy this product. Ever."

See analysis on this spot from MediaCurve.com.
Source:
Campaign Asia

Related Articles

Just Published

13 hours ago

40 Under 40 2024: Swyn Evans, Zeno

Evans has demonstrated dynamic leadership as managing director at Zeno Singapore, driving client wins, revenue growth, and championing team welfare and women’s advancement in just eight months.

13 hours ago

Happy Lunar New Year from Campaign Asia-Pacific

The editorial team is slithering away for a short break, but we'll be back with our newsletters and ready to charm on January 31st.

13 hours ago

'Fear doesn't build trust': Cisco's CMO on why ...

CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to sustain the company’s future.

14 hours ago

Stand guard: Protecting your brand from the hidden ...

The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says Mediabrands Australia’s Geoff Clarke.