Starcom Philippines retains US$20m Unilab business

This is the second review called by Unilab since appointing Starcom Philippines as its media agency partner in 2006.

Unilab is the largest pharma company in the Philippines, holding a 20 per cent market share. It handles brands including Enervon, Alaxan and pH Care.

Sebastian Baquiran, senior vice-president at Unilab Consumer Health/Innovitelle, said the agency’s understanding of the media landscape is aligned with its vision to move the business forward.

Joanna Mojica, managing director for Starcom MediaVest Group Philippines, added that the agency team showed a passion to better what it has already achieved for Unilab.

“We believe that our 'experience planning' framework and approach toward human understanding were major competitive advantages that will advance the way Unilab’s media and business plans are run and how objectives are met,” said Mojica.