Benjamin Li
Jun 20, 2011

Starcom MediaVest, MediaCom, and MEC shortlisted for Coca-Cola’s China media pitch

SHANGHAI - Starcom MediaVest Group, MediaCom and MEC have been invited to participate Coca-Cola’s in China media pitch. The media agency review meetings will take place in early August at the Coca-Cola Company office in Shanghai.

Taiwanese pop diva Amei sings Coca-Cola's 125th anniversary ad theme song
Taiwanese pop diva Amei sings Coca-Cola's 125th anniversary ad theme song

Coca-Cola is currently conducting an evaluation of leading media agency service companies’ ability to provide integrated communication planning, media execution, and strategic analysis, media tracking capability for the company’s entire portfolio of beverages within Mainland China. 

“This review responds, not to a gap in the performance of Coca-Cola China’s current partners, but to (the company's) need to continuously re-evaluate the fit between their needs and the marketplace capabilities, given the rapid changes in both the consumer landscape and their business,” a source close to the client said.

The review will be led by Gavin Mehrotra , director of international media at the Coca-Cola Company working with an internal review team.

Reported in April, Coca-Cola has launched a global integrated marketing campaign, which played on the brand's heritage and marked its 125th anniversary this year.

In late April, Stephen Drummon, Y&R China's chief strategic officer of over three years, resigned  to take up a regional creative excellence director role at Coca-Cola.

Source:
Campaign China

Related Articles

Just Published

8 hours ago

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

9 hours ago

Women to Watch 2025 is now open for entries

Our annual list celebrates outstanding women across Asia Pacific who excel in business, leadership and industry contributions through their work, dedication and passion.

9 hours ago

Retail media in ANZ is maturing beyond performance ...

Mars United Commerce's annual report reveals that retail media brings powerful new capabilities that have led to a sophisticated, brand-building channel for advertisers.

10 hours ago

Droga5 names Tara Ford London CCO as global ...

During her time as CCO of Droga5 ANZ, Ford has led award-winning campaigns including for the Tuvaluan Government and Sydney Opera House's "Play It Safe”—which received the Cannes Lions Film Grand Prix in 2024.