SPRG gets CapitaMalls Asia's retainer account

The one-year retainer contract renewal took effect 1 August. The agency earlier handled the initial public offering and communication duties for the developer.

SPRG will be tasked with strengthening CapitaMalls Asia’s media and investor relations in Hong Kong, which involves bolstering its profile, raising awareness of the company’s strengths and enhancing investors’ understanding of its future development strategies.

“We are extremely honoured to earn the trust of CapitaMalls Asia, thus building on ties made during their 2011 IPO campaign,” Esther Chan, managing director of Strategic Financial Relations, said. “We look forward to continue providing them with expert IR and media relations services in Hong Kong.”

The principal business strategy of CapitaMalls Asia is to invest in, develop and manage a diverse portfolio of real estate used primarily for retail purposes in Asia. It has 100 shopping malls across 52 cities in Singapore, China, Malaysia, Japan and India.