From Australia: 'Prepare. Act. Survive' for NSW Rural Fire Service by J. Walter Thompson Sydney
This ad, part of an integrated campaign that will run and evolve over the next three fire seasons (2015-2018) aims to combat complacency about how fast, dangerous and unpredicatable fire can be. The campaign includues pre-roll, print, digital and radio, each highlighting specific bush-fire dangers and safety precautions people can take.
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