Marketing News
Benjamin Li
Jun 19, 2012

Sony Pictures builds eye-catching OOH display for Spider-Man movie launch

HONG KONG - At a bus shelter in busy shopping district Causeway Bay, an unusual transparent die-cut acrylic spiderweb and the glowing eyes of a familiar comic-book character catch the attention of passersby in an OOH execution for the upcoming 29 June debut of a new Spider-Man film.

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