Advertising Media News
Staff Writer
Feb 21, 2013

Snap Mobile expands mobile advertising product suite

HONG KONG - Snap Mobile, the mobile advertising division of Pixel Media, has added new product offerings to its mobile ad suite.

Snap Mobile expands mobile advertising product suite

These include mobile apps on Skype and Car.com.hk, rich-media mobile ad formats, and audience- and location-targeted display ads.

Anthony Wong, commercial director of Snap Mobile, said adspend on mobile is projected to grow 50 per cent this year, so the rollout of the enhanced mobile solutions is meant to get ready to meet clients' needs.

Advertisers that have signed up to run campaigns with Snap Mobile on the new ad offerings include Fortune Pharamacal, HSBC, Galaxy Macau, Swarovski, Puma, Cathay Pacific Airways, ANZ Bank, Standard Chartered Bank, MTR Corporation, PCCW and eBay Inc.

Galaxy Macau, brokered by media agency Universal McCann, became the first advertiser on Skype Mobile in Hong Kong.

Source:
Campaign China

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Mission possible: Four steps to make marketing teams more effective

1 Mission possible: Four steps to make marketing teams more effective

GroupM axes global agency CEO roles in major centralisation push

2 GroupM axes global agency CEO roles in major centralisation push

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

3 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

4 How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

5 Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

6 Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

7 WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

Lunar New Year goodies: APAC's Year of the Snake campaigns

8 Lunar New Year goodies: APAC's Year of the Snake campaigns

Moves and wins roundup: Week of January 20, 2025

9 Moves and wins roundup: Week of January 20, 2025

Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’

10 Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’

Related Articles

Snap Mobile waives production costs for HTML5 rich-media ad formats
Jul 31, 2013
Jenny Chan 陳詠欣

Snap Mobile waives production costs for HTML5 ...

Women to Watch 2024: Ava Lee, Society
Nov 21, 2024
Staff Reporters

Women to Watch 2024: Ava Lee, Society

Amazon faces advertising challenges amid weak quarter outlook
Aug 2, 2024
Michelle Castillo

Amazon faces advertising challenges amid weak ...

Why Hong Kong's AIA Carnival is becoming a sponsorship powerhouse
Feb 9, 2024
Matthew Keegan

Why Hong Kong's AIA Carnival is becoming a ...

Just Published

Creative Minds: Jereek Espiritu pushes his ideas to the edge of madness
1 day ago
Staff Reporters

Creative Minds: Jereek Espiritu pushes his ideas to ...

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.

UM launches Full Colour Media with a focus on brand-building and growth
1 day ago
Anup Oommen

UM launches Full Colour Media with a focus on ...

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.

Campaign Global Agency of the Year Awards 2024: Don't miss the February 18 deadline
1 day ago
Jennifer Small

Campaign Global Agency of the Year Awards 2024: ...

With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.

The 'laziest influencer' makes cleaning effortless—literally
1 day ago
Ad Nut

The 'laziest influencer' makes cleaning effortless—l...

S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.