Smirnoff | It Started with a Mule | Australia

In the black-and-white digital game titled “It Started with a Mule”, 1920’s character Smirnoff has to rescue bombshell damsel-in-distress Ginger Beer from the villain Lime and, as expected, the characters are named after the ingredients of a Moscow Mule.



Credits:
Project It Started with a Mule
Client Diageo
Creative agency Amnesia Razorfish, Sydney
Executive creative director Iain McDonald
Creative leads Tomislav Vuijieka & Sandor Moldan
Art director Toby Caves
Account managers Brooke Blakslee, Terry Carney
Game design Sandor Moldan
Film crew Zig Parker, Peter Kirk, Raphael Lamotta, Dana Diaz-Tutaan, Camera-Man
Post-production house Anne Lioe & Sandor Moldan
Sound Zig Parker
Screen-play Sandor Moldan and Irving Gregory
3D animation Sandor Moldan
Flash lead Boris Etingof
Flash team Jonathan Nguyen Dey, Stephen Dean, Drew Foehn
.net backend Jack Ukleja
Front-end HTML Reynold Ismail
Design support Dan Szczechowicz, Matthew Smith, Carlo Esperat, Jason Dy, Lizzie Joyce
Exposure Online