The agency won the account following a tightly contested four-way pitch understood to have included Havas, Mediacom and incumbent agency MEC.
The win is a significant one for SMG as Tempo Scan, an Indonesian conglomerate with interests in pharmaceutical, personal care and cosmetics, is pegged as one of the top 10 advertisers in the country.
The monitored spend is estimated to be US$90 million to US$110 million. The company handles its media buying in-house.
“Screen-neutral planning, together with the proprietary tools we used for Tempo Scan, was the formula to winning the business," said Yasir Riaz, technical advisor, Starcom MediaVest Group in Indonesia. "Tempo Scan admires what we stand for as a company and business; that we architect connected human experiences to lead the velocity in the era of marketing.”
Commenting on the appointment, Jeffrey Seah, CEO Starcom MediaVest Group Southeast Asia and country chair VivaKi, added: “Tempo Scan is a progressive Indonesian brand which has gone beyond boundaries in marketing, moving away from the traditional-focus of marketing cost management to focus on the achievement of business results."
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