SmarTone-Vodafone launches branding initiatives in Hong Kong

Research from creative agency Ogilvy & Mather Hong Kong that most advertisements for telecos are tactical and price driven.

The main branding slogan for the campaign bluntly states ‘Turn why into why not?’ The question pushes SmarTone to deliver better services and value to customers. The question also empowers people to do more and ask for what they deserve.

The campaign hopes to deliver SmarTone’s obsession with pushing the boundaries.

SmarTone's ‘Love the difference’ campaign involves television, print, outoor and online executions.

Credits:
Project Love the difference
Client SmarTone-Vodafone Hong Kong
Creative agency Ogilvy & Mather Hong Kong
Executive creative director Shayne Pooley
Creative directors Matthew Kwan, Houston Wong
Copywriter Jasmine Ng
Art director Kapo Tse
Digital art director Yat Chow
Traffic manager Daphne Tang
Senior producer Annie Tsui
Account servicing Greg Carton, Tim Ferguson, April Wong, Jackie Wong
Exposure Television, print, outdoor, online