Marketing Opinions
Adam Morgan
Jan 21, 2014

Small ideas bring colourful rewards

Travelling in Africa recently, I came across a wonderful example of how a simple idea can affect a whole ecosystem. It concerns (bear with me) chicken farmers in a rural district of Kenya called Nakuru.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

VML & Ogilvy Japan names co-CEOs

1 VML & Ogilvy Japan names co-CEOs

Too old for the party, too young to leave—the paradox of middle age in advertising

2 Too old for the party, too young to leave—the paradox of middle age in advertising

Meta's APAC chief Dan Neary steps down after more than a decade

3 Meta's APAC chief Dan Neary steps down after more than a decade

Agency Report Cards 2024: We grade 25 APAC networks

4 Agency Report Cards 2024: We grade 25 APAC networks

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

5 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Why so many are leaving adland to embark on 'solopreneurship'

6 Why so many are leaving adland to embark on 'solopreneurship'

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

7 Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

Hari Raya 2025: The APAC campaigns you need to see

8 Celebrate Hari Raya with these heartfelt and creative campaigns

We Are Social appoints APAC CEO, launches Thailand office

9 We Are Social appoints APAC CEO, launches Thailand office

Thai influencer walks out of KFC ad mid-set

10 Thai influencer walks out of KFC ad mid-set

Related Articles

Adam Morgan on why smaller budgets lead to better ideas
Mar 25, 2010
Staff Reporters

Adam Morgan on why smaller budgets lead to better ideas

AME: Adam Morgan on why smaller budgets lead to better ideas
Feb 8, 2010
Campaign Asia-Pacific

AME: Adam Morgan on why smaller budgets lead to ...

Challengers stand out from the dross
Aug 22, 2014
Adam Morgan

Challengers stand out from the dross

Cursed by too much of a good thing
Jul 25, 2014
Adam Morgan

Cursed by too much of a good thing

Just Published

In the age of AI, standing still is moving backward
35 minutes ago
Zach Kitschke

In the age of AI, standing still is moving backward

AI isn’t taking your job, but it is rewriting the brief. Zach Kitschke, global CMO at Canva reveals how ambitious marketing teams are moving from surface-level experimentation to lasting strategic change.

Publicis Groupe appoints global ECD
43 minutes ago
Charlotte Rawlings

Publicis Groupe appoints global ECD

Matt Lever left his role as chief creative officer at BMB at the end of 2023.

Are search engines evolving into personal assistants?
10 hours ago
Robin Langford

Are search engines evolving into personal assistants?

Gen AI is reshaping search in three specific ways, and advertisers need to adapt to a new ‘cross pollination effect’, Forrester analysis finds.

Can purpose still sell? The changing face of brand activism
11 hours ago
Richard Exon

Can purpose still sell? The changing face of brand ...

Once a badge of honour, is brand activism now a reputational minefield?