David Blecken
Jan 30, 2009

SK Telecom moves corporate creative in-house

SEOUL - SK Telecom has transferred its corporate creative account, worth around US$2 million, in-house following a pitch that included SK Marketing & Company and ten-year incumbent TBWA.

SK Telecom moves corporate creative in-house
The move follows a recent senior management reshuffle within the South Korean telecoms operator that saw the appointment of a new chief executive and communications department.

TBWA continues to service a number of SK Group accounts, including the consumer branding for SK Telecom’s T brand, and SK Broadband, among others.

Source:
Campaign Asia

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