TBWA continues to service a number of SK Group accounts, including the consumer branding for SK Telecom’s T brand, and SK Broadband, among others.
SK Telecom moves corporate creative in-house
SEOUL - SK Telecom has transferred its corporate creative account, worth around US$2 million, in-house following a pitch that included SK Marketing & Company and ten-year incumbent TBWA.
TBWA continues to service a number of SK Group accounts, including the consumer branding for SK Telecom’s T brand, and SK Broadband, among others.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Creative Minds: Jereek Espiritu pushes his ideas to ...
An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.
UM launches Full Colour Media with a focus on ...
Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.
Campaign Global Agency of the Year Awards 2024: ...
With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.
The 'laziest influencer' makes cleaning effortless—l...
S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.