Surekha Ragavan
Nov 1, 2019

Singaporeans, Indians watch the most online video content

TOP OF THE CHARTS: A look at online video and SVOD consumption habits from a recent report.

Singaporeans, Indians watch the most online video content

A recent report by Limelight Networks shone a light on online video and TV habits of consumers around the globe. Here are some key graphics and findings:

People who watch online video spend an average of six hours, 48 minutes per week watching various types of content, and the average viewing time is has grown 59% since 2016.

On average, Singaporeans and Indians watch the most online video content in Asia.

Movies are the most popular category of online video content, followed by TV shows, news, sports, professionally produced video content on social media sites, user-generated content, and online gaming videos.

We know that live-streamed sporting events are delayed by about 30 seconds from the broadcast feed, many repondents said that they were more likely to watch streamed sporting content if wasn't delayed.

Unsurprisingly, Asia records a higher use of smartphones over computers for consumption of video content. Japan is an exception where smartphone and computer users are nearly neck and neck.

Where repondents were asked how many SVOD services they subscribed to, India came up top in Asia with an average of 1.6 services per person. Singapore, on the other hand, preferred fewer SVOD services. 

Apparently, Singporeans are also price-conscious when it comes to SVOD services, as 55% said that price was a primary motivator for cancelling their subscription. Japanese audiences, meanwhile, are less engaged with content on streaming services.

 

 

Source:
Campaign Asia

Related Articles

Just Published

17 hours ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

18 hours ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

19 hours ago

Why it’s time we took Singaporean content creators ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.

19 hours ago

Changi Airport ropes in Aussie influencers to ...

A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.