Crush was selected from 13 agencies that had responded to the tender. These include Burson Marsteller, Ogilvy & Mather, FT Consulting, JM Asia, Icon, PR Communications, Lloydnorthover Yeang, O3 Advertising, Mandate, Sedgwick Richardson, Advocate Group and Write Angles.
The agency will be expected to develop and implement the brand and PR strategy, develop creative concepts for use in promotional, outreach and publicity initiatives among others. The target audience of the campaign will be secondary school students, their parents and the Polytechnic’s industry partners. The duration of the contract is 11 months.
In addition to appointing Crush, the education institute has also appointed local digital shop Carbon Interactive to handle its online marketing campaign. The campaign is aimed at promoting the Polytechnic among secondary school students.
The agency won the business in a four-way pitch against McCann Worldgroup, Mandate and Kult.
Singapore Polytechnic, the country’s first educational institution of its kind, was set up in 1954 to train technologists and professionals to support the industrialisation and economic development of Singapore.
It has about 15,000 full-time and part-time students, about 10 per cent of whom are from countries in the region, pursuing a total of 78 diploma and post-diploma courses.
The agency will be expected to develop and implement the brand and PR strategy, develop creative concepts for use in promotional, outreach and publicity initiatives among others. The target audience of the campaign will be secondary school students, their parents and the Polytechnic’s industry partners. The duration of the contract is 11 months.
In addition to appointing Crush, the education institute has also appointed local digital shop Carbon Interactive to handle its online marketing campaign. The campaign is aimed at promoting the Polytechnic among secondary school students.
The agency won the business in a four-way pitch against McCann Worldgroup, Mandate and Kult.
Singapore Polytechnic, the country’s first educational institution of its kind, was set up in 1954 to train technologists and professionals to support the industrialisation and economic development of Singapore.
It has about 15,000 full-time and part-time students, about 10 per cent of whom are from countries in the region, pursuing a total of 78 diploma and post-diploma courses.
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