CHINA - Shawn Warren has been elevated to the position of president of Kraft Foods China from his previous position of vice president of marketing for Asia-Pacific with immediate effect.
Warren has been with the FMCG giant for over 17 years, six of which were in the Singapore office. In his new role, he will relocate to Shanghai and directly report to Pradeep Pant, president of Kraft Foods Asia.
Taking his place as vice president of marketing for Asia-Pacific is Leanne Cutts, who has over 20 years' experience under her belt holding numerous marketing, strategy and development roles throughout her career.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.
The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.
.png&h=268&w=401&q=100&v=20170226&c=1)
More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
