Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Jun 20, 2014
Science may need marketing now: Neil deGrasse Tyson at Cannes
CANNES - Much as it pains him to admit it, in modern complacent times, science may need marketing lest it risk dying out, said author and celebrity astrophycist Neil deGrasse Tyson at Cannes Lions 2014.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
The Information
Apr 3, 2025
Agency Report Card 2024: Ogilvy
Mar 24, 2025
VML & Ogilvy Japan names co-CEOs
Feb 3, 2025
Kunal Jeswani appointed CEO of Ogilvy ASEAN
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
2 hours ago
Art Garfunkel delves into psoriasis patient ...
Art Garfunkel discusses his experience living with psoriasis as part of Sun Pharma’s I LUV YA for The Long Haul campaign.
2 hours ago
Are Gen Zers just boomers in disguise? What ...
Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
11 hours ago
Ad block party: Can Google’s AI shut the gate early?
The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.
12 hours ago
The Labubu economy and the business of joy
‘Little joys’ and the continued impact of Asia across Western culture cannot be ignored.