Staff Reporters
Oct 11, 2010

SCB uses social medium for 'World's Coolest Intern' campaign

Standard Chartered Bank (SCB) has upped its ante in its hiring strategy by leveraging on social media for its 'World’s Coolest Intern' competition.

Standard Chartered Bank
Standard Chartered Bank

The recruiement drive is aimed at promoting greater awareness of the bank’s latest online and mobile innovation, Breeze, including its social media space Breeze Blog.

The winner of this competition will be based in Singapore and will work with the group's remote banking team for six months to develop and implement a social media communication strategy for Breeze. 

The six-month employment contract is valued at SG$30,000 with SCB. More importantly, the intern will pick up valuable learning experience with some leading social media experts including Christophe Langlois from Visible Banking and Goodstuph's prominent blogger, Pat Law.

Aman Narain, group head of remote banking at SCB, said: “We are looking for a highly engaged, creative and social media-savvy individual who can help propel our online customer engagement to a whole new level."

To apply, interested applicants will need to follow @StanChartBreeze on Twitter, create a blog post, video or podcast explaining what makes them best qualified to become the 'World’s Coolest Intern' and then send the team the URL of their post via direct message on Twitter.

More information on the “World’s Coolest Intern” is available at www.worldscoolestintern.com, including the job description and the skills requirement of the successful candidate.

Related Articles

Just Published

2 hours ago

Nearly 70% of bias incidents in AI LLMs occur in ...

The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.

3 hours ago

How Knorr used retail media to drive conversions

CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and Foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.

3 hours ago

40 Under 40 2024: Thanzyl Thajudeen, Mark and Comm

A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.

4 hours ago

Meta begins firing ‘lowest performing’ staff

Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.