Kenny Lim
Oct 7, 2009

Sanyo signs as sponsor for Anime Festival Asia 2009

SINGAPORE - Sanyo has signed up to become a sponsor at the Anime Festival Asia 2009 (AFA09) to promote its Eneloop line of rechargeable batteries.

Sanyo signs as sponsor for Anime Festival Asia 2009
Sanyo will join Bandai, Japan’s leading toy manufacturer and also the main sponsor of AFA09. As a sponsor, Sanyo will be organising a series of activities centred on its rechargeable batteries.

“The vibrancy and energy of the variety of activities taking place at the festival is a great match to what Eneloop is all about. We hope that by participating in this event, we can raise more awareness among the digitally connected audience to use Eneloop rechargeable batteries as they enjoy their music, games and anime,” said Sanyo senior manager, Takehiro Matsui.

Jointly organised by I-Promo Events & Marketing, SOZO and Dentsu Singapore, AFA09 hopes to attract children, youth, adults and industry visitors both locally and from around the region.

Animax is the official regional media partner. The event was first launched in August last year.





Related Articles

Just Published

16 hours ago

Generation Greytt: The trillion-dollar market that ...

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.

17 hours ago

TBWA dominates in Japan/Korea AOY 2024 awards

Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.

18 hours ago

Hong Kong's unique spirit: A 'Never Normal' love ...

Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.

19 hours ago

Global ad spend to hit $1.08 trillion in 2024 as ...

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.