Saab hands creative to TSLA

TSLA pitched against two undisclosed agencies for the account. Renee Chua, Saab senior marketing manager at Trans Eurokars, commented: “TSLA is very creative and unconventional, there is good synergy with the team and the Saab brand.”

Nicholas Ye, chief creative partner at TSLA, said that both the brand and the agency needed to cut through the clutter within the heavily competitive Singaporean automotive market.

“Maintaining the unique pillars of the Saab brand, and communicating that to a different target audience during this time of economic turmoil, that is the challenge,” said Ye.

Maxus is the existing media agency partner. TSLA’s first campaign will be rolled out in time for Chinese New Year holiday period.