Matt Bushby explains how he's on a mission to prove marketing is not the 'colouring-in department', with help from Rightmove's new creative and brand strategy agency.
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Agency group 'reinforces talent pool' as it sees 'opportunity' in challenging 'new Omnicom'.
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As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the increased emissions that streaming generates while minimising the carbon footprint of their overall digital media.
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EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.
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While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent communications consultant Paul Mottram.
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