Fresh Up's latest campaign by Colenso BBDO in Auckland sets out to get young New Zealanders to reengage with the brand and seek out Fresh Up when they are thirsty.
Charles Ross: I think this ad is brilliant. It makes me thirsty, and I don't even like 7Up. The advertiser has made me challenge my perceptions of the product and made me want to try it again. I will go and spend some of my hard-earned cash on a bottle and let you know.
Ivan Wibowo: An interesting idea for such a direct benefit. The commercial has a good post-production value, but I just think the branding from the start to the end of the commercial is overkill. It could be just water exploding from every corner of the city.
These comments were originally published in the 17 June 2010 issue of Media.
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