Staff Reporters
Jun 4, 2020

Revealed: Campaign's Global Agency of the Year winners

The best agencies from around the world have been selected.

Revealed: Campaign's Global Agency of the Year winners

Wieden & Kennedy US has been named Campaign’s inaugural Global Creative Agency of the Year.

The agency beat stiff competition from Adam & Eve/DDB (UK), Ogilvy Taiwan, Ogilvy Group Thailand, TBWA\HAKUHODO and TBWA\Hong Kong to win the accolade, which was chosen by a panel of marketers.

McCann Worldgroup in the US was named Global Creative Network of the Year, seeing off McCann Worldgroup Europe and Ogilvy Asia. In the Global Digital Innovation of the Year category, the UK’s AnalogFolk triumphed against a shortlist comprising Accenture Interactive (Japan), Huge (US), Mindshare (Indonesia), Mindshare (Vietnam) and Reprise (Hong Kong).

The  US scooped its third top prize with Mother (US) named Global Independent Agency of the Year having beaten Appsynth (Thailand), CJ WORX and Spore Bangkok, SUNNY SIDE UP (Japan), TOMORROW (Greater China) and Uncommon Creative Studio (UK).

The UK’s Manning Gottlieb OMD was awarded Global Media Agency of the Year having pipped Essence US, MediaCom Hong Kong, Mindshare Hong Kong, Mindshare Indonesia and Zenith Taiwan to the post.

Claire Beale, the global editor-in-chief of Campaign, said: "There are plenty of awards that acknowledge creative excellence, or reward effectiveness, or celebrate talent. Campaign’s new Global Agency of the Year awards recognise all of those qualities and also consider a range of additional measures, such as new business performance, thought-leadership, innovation, culture and values. Here we are celebrating the very best all-round performers on the globe, these are the agencies setting the highest standards and we congratulate them all."

Source:
Campaign UK
Tags

Related Articles

Just Published

8 hours ago

Creative Minds: 'Go smash it like an avocado' is ...

She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.

11 hours ago

Price-gouging in Aussie supermarkets: Where does ...

As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.

12 hours ago

Gen AI will have a profound impact on agency ...

With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine the value of their creative services, says brand and marketing consultant Andreas Moellmann.

12 hours ago

Call for submissions: Do you want to be featured in ...

Campaign's weekly, fun-filled interview series with APAC creatives is now open for entries. No deadlines, just pure creativity. Get the details here.