In her new role, Kailas will focus on a wide range of feminine and hygiene care clients such as Kaya and Colgate-Palmolive for India. Y&R said this would be no challenge for her in handling FMCG and social services accounts since she ‘single handedly’ managed the Balbir Pasha HIV/AIDS campaign in India.
Kallas started her advertising career in 1999 at Advertising Avenue. She has worked on many international brands including McDonald’s, Axe, P&G feminine care and Clinic.
“Kavita’s appointment completes the triad of service, creative and planning we are creating for each of our clients,” said Nisha Singhania, executive VP of Redifussion Y&R Mumbai.
Redifussion Y&R made some significant changes to its management team this month, with the appointment of Rahul Roy as planning head for South India and Seema Rajarathnam as general manager in Bangalore.
Kallas started her advertising career in 1999 at Advertising Avenue. She has worked on many international brands including McDonald’s, Axe, P&G feminine care and Clinic.
“Kavita’s appointment completes the triad of service, creative and planning we are creating for each of our clients,” said Nisha Singhania, executive VP of Redifussion Y&R Mumbai.
Redifussion Y&R made some significant changes to its management team this month, with the appointment of Rahul Roy as planning head for South India and Seema Rajarathnam as general manager in Bangalore.
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