Glenn Smith
Jun 1, 2009

Red Bull hits back at Taiwan health authorities

TAIPEI - Red Bull has criticised the Taiwanese health authorities after its products were confiscated over suspected cocaine contamination.

Red Bull hits back at Taiwan health authorities
The Austrian drinks maker has issued a statement that disputes the authorities’ claims that trace amounts of cocaine were found in its drinks. Up to 18,000 cases of Red Bull products have been confiscated in Taiwan. Meanwhile, in Hong Kong, Red Bull drinks have been pulled from the shelves while authorities test them.

The statement from Red Bull revealed that its Energy Drink, unlike sister beverage Red Bull Simply Cola, is not flavoured from ‘decocainised’ coca leaves. Red Bull Simply Cola was pulled from shelves in parts of Germany last week due to a study that showed it contained minute traces of cocaine.

However, Red Bull Simply Cola is not available in Taiwan. “There were some concerns in Germany about the legal qualification of decocainised coca leaf extract that is issued in the production of an entirely different product - one that is not even available in Taiwan or any other Asian market - Red Bull Simply Cola and not [Red Bull] Energy Drink,” said the statement.

“It would have been absolutely impossible for the Taiwanese authorities to have found traces of cocaine in Red Bull Energy Drink. Red Bull Energy Drink does not even contain dococainised coca leaf extract.”

Media contacted both the National Bureau of Controlled Drugs, which tested and claimed to find cocaine in Red Bull products in Taiwan, and also the Department of Health. Neither would comment on Red Bull’s recent statement.
Source:
Campaign China

Related Articles

Just Published

11 hours ago

WPP employees push back on return-to-office policy ...

WPP CEO Mark Read informed employees they have to return to the office four days a week from April.

1 day ago

Matt McNally returns to Publicis as global CEO of ...

McNally will be based in New York and report to Publicis Groupe CEO Arthur Sadoun.

2 days ago

TikTok launches Messaging Ads in Asia Pacific

TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.

2 days ago

Creative Minds: Ya Wen believes creativity can ...

Get to know the visual designer at Tomato Interactive who approaches creativity beyond the next bright and shiny thing.