Glenn Smith
Jun 1, 2009

Red Bull hits back at Taiwan health authorities

TAIPEI - Red Bull has criticised the Taiwanese health authorities after its products were confiscated over suspected cocaine contamination.

Red Bull hits back at Taiwan health authorities
The Austrian drinks maker has issued a statement that disputes the authorities’ claims that trace amounts of cocaine were found in its drinks. Up to 18,000 cases of Red Bull products have been confiscated in Taiwan. Meanwhile, in Hong Kong, Red Bull drinks have been pulled from the shelves while authorities test them.

The statement from Red Bull revealed that its Energy Drink, unlike sister beverage Red Bull Simply Cola, is not flavoured from ‘decocainised’ coca leaves. Red Bull Simply Cola was pulled from shelves in parts of Germany last week due to a study that showed it contained minute traces of cocaine.

However, Red Bull Simply Cola is not available in Taiwan. “There were some concerns in Germany about the legal qualification of decocainised coca leaf extract that is issued in the production of an entirely different product - one that is not even available in Taiwan or any other Asian market - Red Bull Simply Cola and not [Red Bull] Energy Drink,” said the statement.

“It would have been absolutely impossible for the Taiwanese authorities to have found traces of cocaine in Red Bull Energy Drink. Red Bull Energy Drink does not even contain dococainised coca leaf extract.”

Media contacted both the National Bureau of Controlled Drugs, which tested and claimed to find cocaine in Red Bull products in Taiwan, and also the Department of Health. Neither would comment on Red Bull’s recent statement.
Source:
Campaign China

Related Articles

Just Published

3 hours ago

Publicis Groupe expands in Latin America with ...

The deal builds on a growing area for Publicis, which also acquired Influential last year.

3 hours ago

Havas acquires Argentina’s top independent creative ...

The top independent agency in Argentina holds the most Cannes Lions in the country.

13 hours ago

1000 Media: Can Nas Daily’s storytelling magic ...

Nuseir Yassin’s latest digital marketing company bets on fast, AI-powered, emotion-driven storytelling to help brands break through digital clutter—starting with India.

13 hours ago

PHD extends lead in final 2024 global new-business ...

Publicis Media edges closer but is unable to knock the Omnicom shop from the top.