Nov 28, 2003

RATE HIKES AHEAD

THAILAND - PRINT 2004

Circul- Rates (baht) Agency

ation (full page, full colour) Discount

Thai Rath 1 m 600,000 15% (from 25%)

Daily News 800,000 480,000 20% (from 30%)

Khao Sod 650,000 336,000 20%

Matichon 550,000 336,000 20%

Krung Thep Turakij 100,000 291,000 15%

Source: OMD Thailand

THAILAND - TV 2003/04

Viewership Rates (baht)

Channel News Drama/Variety News Drama/Variety

Channel 3 2@6 m 3@0 m 145,000 210,000

Channel 5 0@9 m 1@0 m 90,000 110,000

Channel 7 4@9 m 6@0 m 150,000 225,000

Channel 9 1@1 m 0@7 m 55,000 110,000

ITV 0@9 m 0@9 m 100,000 100,000

* Figures are for prime time weekday audiences 15+, Thailand whole

kingdom (ACNielsen: 1-28 Sep '03). Rates for Channeel 3 and 7 are for

2004. Other channels have yet to raise rates for 2004. Source: OMD

Thailand

TOP 5 TV - SINGAPORE 2003/04

Primetime

Channel Viewership 30 sec Discounts, starts from Sdollars

Channel 8 1,895,000 8,500 $25,000-$50,000, 2.5%

volume discount

Channel U 1,693,000 5,400 $50,000-$99,999, 8%

premium airtime

Channel 5 1,417,000 8,000 $25,000-$50,000, 2.5%

volume discount

Channel

News Asia 905,000 4,000 less than $50,000, 10% bonus

Channel I 602,000 3,240 $50,000-$99,999, 8%

premium airtime

Source: AC Nielsen Media Index 2003, Media circulations services, Media

owners' rate card

TOP 5 MAGAZINES - SINGAPORE 2003/04

Magazine Readership Circulation Full page,

Full colour Sdollars

I Weekly 200,000 116,965 3,840

Lifestyle (English) 185,000 203,789 5,700

Her World 141,000 60,883 4,290

8 Days 92,000 61,843 3,360

Female 83,000 60,000 3,550

Source: AC Nielsen Media Index 2003, Media circulations services, Media

owners' rate card

TOP 5 NEWSPAPERS - SINGAPORE 2003/04

Magazine Readership Circulation Full page,

Full colour Sdollars

The Straits Times 1,307,000 385,000 26,661.60

Lianhe Zaobao 640,000 189,000 19,159.68

Lianhe Wanbao 487,000 128,000 11,447.68

The New Paper 456,000 122,000 4,894.80

Today 432,000 300,000 8,565.20

Source: AC Nielsen Media Index 2003, Media circulations services, Media

owners' rate card

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