Yiu was a rookie sales manager for the company back in 2000.
He will lead the marketing and sales team at Metro Broadcast, covering both Hong Kong and mainland China.
For the past 13 years, he worked at outdoor advertising firm Roadshow Media, mainly as sales controller until he was promoted to assistant general manager in January 2014.
Before that, he also served an eight-month stint as director of business development for www.andylau.com, the official fan site of the Cantopop superstar.