Matthew Miller
Feb 14, 2019

R/GA makes trio of regional creative appointments

The agency creates three regional roles, for a creative chief and APAC ECDs in charge of experience design and stories.

L-R: Higgins, Lilja, Chalmers
L-R: Higgins, Lilja, Chalmers

R/GA announced that Seamus Higgins, previously ECD at Host/Havas, will take on a newly created role as VP and APAC chief creative officer, starting in April.

In addition, R/GA made two internal promotions into new regional ECD roles. Robert Chalmers, previously Australia ECD, becomes ECD and head of experience design for APAC, while Niklas Lilja, previously Tokyo ECD, becomes ECD and head of stories for APAC.

Higgins will have overarching creative leadership for the agency’s Singapore, Shanghai, Tokyo, Sydney, and Melbourne offices. His pedigree includes 10 D&AD pencils (including two black), three Cannes Lions Grand Prix (including Titanium), and two Grand Clios. While he was ECD at Host/Havas, the agency won Spikes Asia Agency of the Year and a No. 7 ranking in the Cannes Lions 2018 Global Creativity Report.

“Seamus has built his career championing ideas that often don’t feel like advertising, and ensuring uncompromising craft when it comes to their delivery,” Tuomas Peltoniemi, R/GA's EVP and APAC managing director, said in a media release. 

Global CEO Sean Lyons said R/GA is growing at speed in APAC, having opened two new offices in as many years and racking up "a host of new business wins and organic growth from long-standing relationships". APAC is poised to grow further by bringing in a talent of Higgins' caliber, he added.

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Generation Greytt: The trillion-dollar market that ...

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.

3 hours ago

TBWA dominates in Japan/Korea AOY 2024 awards

Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.

4 hours ago

Hong Kong's unique spirit: A 'Never Normal' love ...

Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.

5 hours ago

Global ad spend to hit $1.08 trillion in 2024 as ...

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.