How much do you and your agency colleagues know about the industry? In association with BBC World News and BBC.com, Campaign Asia-Pacific will be hosting quiz events in Singapore and Hong Kong in February to find out. In the meantime, warm up with the sample quiz below.
UPDATE: The dates and locations for the Mastermind Quizzes have been finalised:
Singapore:
Tuesday, 19 February
Molly Malone’s Irish Pub
18:30 - 21:30
Hong Kong:
Tuesday, 26 February
PuLP
19:00 - 22:00
For now, get a taste of the type of questions you'll face below—and get to work on your buzzer-finger reflexes.
For more information on the Mastermind Quiz, please contact Georgia Proctor.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
With a winning mix of creative and commercial acumen, Loo is a social media maven whose out-of-the-box ideas have been instrumental in driving TBWA's growth.
A leadership reshuffle at the Japanese ad powerhouse sees experienced executives step aside for a new crop of male leaders taking the helm.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Faced with an an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the strategies advertisers can implement to mitigate the impact of evermore sophisticated AI ad fraud schemes.
While traditional TV holds sentimental value, CTV offers advertisers precision, measurability, and creativity, says Xapads’ Edo Fernando.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
