KUALA LUMPUR - Digital research agency Pulse Group and marketing accountability firm Integration are forming a strategic alliance with the aim to help companies measure the effect of their marketing and marketing investments.
“Selecting the right market research partner is one of the most critical decisions in our business especially in Asia where we are seeing rapid growth and demand for our products,” said Oscar Jamhouri, CEO of Integration.
“Through this alliance we will deploy an experienced global team to support integration with timely research services at competitive prices,” added Bob Chua (pictured), CEO of Pulse Group.
Chua is also the chairman of independent PR agency Go Communications Group.
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