Jane Leung
Aug 20, 2010

Pull-Ups training pants creates potty training app

Kimberly-Clark says fear no more with a new potty training app designed to minimise conflict between parents and their stubborn toddlers.

Pull-Ups training pants creates potty training app

Parents now can download the iGo Potty app created by training pants brand Pull-Ups. The application is designed to make potty training easier for both children and parents.

iGo Potty let parents pre-set bathroom breaks with alerts and provides learning solutions for every situation. Cartoon character Patty the Potty encourages children to follow the potty schedule and offers digital rewards like stickers and games.

The application also celebrates success through a virtual party for potty-trained graduates. Parents can print out the digital diploma to commemorate the achievement.

The app is developed by mobile marketing agency Joule.

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

In marketing, it is better to be interesting than right

Marketers should prioritise grabbing attention over being correct when making ads, even if it feels random or weird, says TBWA Melbourne's Zac Martin.

2 hours ago

Spikes Asia 2025 shortlists announced

Australia and India are the top contenders with the most shortlisted entries.

3 hours ago

Cheil and Digitas take home top honours at Kam Fan ...

Hong Kong’s biggest night in advertising celebrated bold creativity and industry excellence, with top honours awarded across agencies and brands. Here’s a breakdown of the key winners.

6 hours ago

Blurred lines, exposure and nostalgia: Backslash’s ...

TBWA’s report on cultural shifts examines company exposure and transparency, ageing, and throwback technology.