News Analysis
Benjamin Li
Sep 5, 2011

PROFILE: Olympus aiming for number three in digital cameras

It often takes two to dominate a market. Nike and Adidas have a clear lead in the sports apparel sector, and Coca-Cola and Pepsi share most of the honours in the soft drink market. In the camera industry, it's Canon and Nikon, but there's at least one major player looking to make its mark against them.

Edmond Wong, deputy marketing director, Olumpus HK & China

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