Marketing PR Analysis
Jessica Goodfellow
Jun 7, 2021

Pride month: How to gain the respect of the rainbow community

In the third of our series exploring how brands can mark Pride, FCB Auckland's Melina Fiolitakis discusses how to devise a meaningful marketing strategy that is equal parts celebratory and respectful of the community's struggle.

Melina Fiolitakis is the senior art director at FCB Auckland.

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