Campaigners and corporations are once again locked in a PR war.
Nearly 40 years after Nestlé found itself in the centre of a controversy over the marketing of infant formula milk to mothers in the developing world, the food and pharmaceutical industry is again locked in a public relations battle with campaigners opposed to the promotion of breast milk substitutes.
Read the full article, 'Battle lines drawn over formula milk", from PRWeek Asia.
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An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.
Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.
With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.
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S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.
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