Posterscope Taiwan appoints Jeanine Yu as marketing specialist

In her new role, Yu (pictured) will report to Kiki Loh, general manager. Her key task wiill be to help raise brand awareness in Taiwan.

Yu has over five years of experience in the marketing and PR industry in Taiwan. She started with a local PR company, UPII, spending two years working for international client accounts including Philips, Head & Shoulders, McDonald's and Star Cruises.

She later joined the marketing team of US cosmetic giant Estée Lauder Group in Taiwan, handling the Bobbi Brown brand account for over two years.

“OOH advertising is going through an innovative transformation process with advances in digital technology, so we need to educate clients that OOH advertising is no long limited to large billboards and posters,” said Yu.

Adidas, Heineken, LG and car brand Luxgen are among the client portfolio of Posterscope Taiwan.

Reported last February, the agency has appointed Rebecca Chang as vice president.