Apart from PHD's Gold win in the Most Effective Use of Branded Content category for its 'Gem of life' campaign for MaBelle, most other categories were dominated by creative agencies.
Is it because media agencies do not enter enough or because they lack innovative thought?
Perhaps clients are hesitant to take a risk with their media budgets or maybe its the media owners that are too conventional.
The problem could also lie in the fact that award shows might be too focused on creativity or even that media agencies simply are not skilled enough at packaging attractive awards entries...
Click here to cast your vote in our homepage poll this week asking 'Why do media agencies not win at effectiveness awards?'.
Got a view?
Email [email protected]
Is it because media agencies do not enter enough or because they lack innovative thought?
Perhaps clients are hesitant to take a risk with their media budgets or maybe its the media owners that are too conventional.
The problem could also lie in the fact that award shows might be too focused on creativity or even that media agencies simply are not skilled enough at packaging attractive awards entries...
Click here to cast your vote in our homepage poll this week asking 'Why do media agencies not win at effectiveness awards?'.
Got a view?
Email [email protected]
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