Marketing Analysis
Staff Reporters
Jun 16, 2010

Playboy: Hugh Hefner's empire is not living up to the fantasy

It may be nearly every man's dream to step inside the Playboy Mansion, but Hugh Hefner's empire is not living up to the fantasy. Playboy Enterprises (PEI), known worldwide for its bunny logo, reported a net loss last month of US$51.3 million in shares for 2009, following a $160.4 million loss the previous year.

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