GLOBAL - Keep tabs on recent pitch decisions and the accounts still under review with the latest edition of Campaign Asia-Pacific's Pitch List, compiled monthly by R3.
Huawei's US$100 million is still on the table, while Bentley goes with PHD and Ernst & Young chooses Mindshare. Meanwhile ZenithOptimedia and Mindshare split Nestlé across greater China, and $50 million of P&G media business in Korea is still up for grabs.
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Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced approach between creativity and performance.
EXCLUSIVE: The agency is eyeing GBA and region-wide opportunities with a Hong Kong presence and targets doubling revenue by 2025.
Wired Co.'s latest campaign translates room service into campfire realness—with a mockumentary and more than 250 camping terms you didn’t know you needed.
Marketers looking to justify ROI should get used to asking straightforward questions and brace themselves for answers—even ones they may not want to hear, says Darren Woolley.
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