The Work
Jun 9, 2009

PingAn Bank | PingAn Bearbrick Credit Card | China

PingAn Bank has paired with toymaker MediCom Toy to launch a series of credit cards featuring its famous Be@rbrick character.

PingAn Bank | PingAn Bearbrick Credit Card | China
Be@rbrick is an iconic symbol of ‘hip’ among the youth. By giving people options for personal credit card styling, PingAn is hoping to create a ‘unique identity’ that represents the cardholders.






Credits:
Project PingAn Bearbrick Credit Card
Client PingAn Bank
Creative agency McCann Guangzhou
Group creative director Danny Chng
Creative director Nathen Zheng
Art director Sinko, Penn
Copywriter Susan
Agency producer Jane
Media agency Universal McCann
Photographer Kenny Chai
Exposure Outdoor, online
Source:
Campaign China

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Campaign expands its coverage into Indonesia
Dec 6, 2024
Staff Reporters

Campaign expands its coverage into Indonesia

Campaign Global Agency of the Year: Winners’ reactions from awards night
Nov 22, 2024
Campaign Staff

Campaign Global Agency of the Year: Winners’ ...

Campaign Ad Net Zero Awards 2024: Winners revealed
Nov 22, 2024
Rob McKinlay

Campaign Ad Net Zero Awards 2024: Winners revealed

MasterCard | Fashion Campaign 2009 | Regional
Apr 30, 2009

MasterCard | Fashion Campaign 2009 | Regional

Just Published

BYD closes 2024 on top, but can it sustain its EV supremacy?
1 day ago
Matthew Keegan

BYD closes 2024 on top, but can it sustain its EV ...

BRAND HEALTH CHECK: After outpacing Tesla and smashing 2024 sales records, BYD faces its toughest road yet. With 45% EU tariffs and a locked-out U.S. market, can the EV giant supercharge global ambitions or stall under trade barriers?

Move and win roundup: Week of January 2, 2025
1 day ago
Staff Reporters

Move and win roundup: Week of January 2, 2025

As 2025 kicks off, Campaign rounds up the first major people moves and business wins of the year. From leadership exits to new creative wins, catch all the latest updates in January's first edition.

What's in, what's out: Marketing trends you need to know in 2025
1 day ago
Staff Reporters

What's in, what's out: Marketing trends you need to ...

OUTLOOK 2025: A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the freshest updates.