The Work
Jun 9, 2009

PingAn Bank | PingAn Bearbrick Credit Card | China

PingAn Bank has paired with toymaker MediCom Toy to launch a series of credit cards featuring its famous Be@rbrick character.

PingAn Bank | PingAn Bearbrick Credit Card | China
Be@rbrick is an iconic symbol of ‘hip’ among the youth. By giving people options for personal credit card styling, PingAn is hoping to create a ‘unique identity’ that represents the cardholders.






Credits:
Project PingAn Bearbrick Credit Card
Client PingAn Bank
Creative agency McCann Guangzhou
Group creative director Danny Chng
Creative director Nathen Zheng
Art director Sinko, Penn
Copywriter Susan
Agency producer Jane
Media agency Universal McCann
Photographer Kenny Chai
Exposure Outdoor, online
Source:
Campaign China

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