Staff Reporters
Aug 11, 2010

Philippine Airlines calls a pitch for 75th anniversary celebration

MANILA - State carrier Philippine Airlines' creative agency pitch to celebrate its 75th anniversary is marred by labour disputes.

Turbulence ahead
Turbulence ahead

Sources have told Campaign that Philippine Airlines (PAL) has not invited any of its incumbent agencies but instead decided to seek other agencies for this project.

The pitch involves a handful of projects, of which a few have already been assigned. The projects are believed to be related to its 75th anniversary celebrations.

The highly sensitive pitch comes amidst numerous labour issues that have surfaced in recent weeks relating to pay issues. 

Senior pilots of the carrier have left in droves to start working for other airlines, resulting in cancellations of domestic and international flights. 

Malacañang, which is mediating the dispute between the country’s flag carrier and its 25 resigned pilots, admitted on Wednesday that the deadlock may not be resolved this week, leaving PAL handling three labour problems in the coming days.

PAL is also dealing with two other pending issues relating to pay with unions of the flight attendants and ground crew. 

On 15 June the labour department decided to back PAL management’s decision to outsource nearly 3,000 jobs in the airlines’ in-flight catering, airport services and call-centre reservation operations.

PAL Employees Association (Palea) said the plan would result in the layoff of some 2,600 ground crew personnel as they shift from regular to contractual work arrangements with companies of PAL owner Lucio Tan.


Related Articles

Just Published

16 hours ago

Creative Minds: FCB's Claire Herselman transforms ...

Get to know the senior copywriter who moved to London at 18 and worked as a barista.

17 hours ago

WPP boss Mark Read hits back at employee vitriol ...

CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to work in the office at least four days a week do not reflect the views of many staff.

19 hours ago

How young Malay-Muslim women are spending and consuming

Malay-Muslim women are leading a consumer revolution, with 93% preferring local groceries and 89% choosing homegrown F&B, according to a new analysis. Brand boycotts are reshaping loyalty, while halal certification, affordability, and shared cultural identity are the decisive factors in their purchasing power.

20 hours ago

Singtel's attempt to reimagine LNY traditions ...

The telco's annual festive film blends humour and lightheartedness, but its reliance on traditional gender roles dampens an otherwise innovative take on festive preparations.