Advertising News Data
Emily Tan
Apr 27, 2012

People in Asia-Pacific addicted to mobile over TV and computers: InMobi

GLOBAL – Consumers in Southeast Asia prefer consuming media on their mobile phones more than any other medium with consumers in Singapore, Indonesia, Thailand and Vietnam all choosing mobile, compared with the global average and China where computers still trump mobile, according to a study by InMobi.

Mobile the most influential medium on purchase decisions

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

Former Dentsu APAC heads launch regional B2B marketing agency

3 Former Dentsu APAC heads launch regional B2B marketing agency

Why so many are leaving adland to embark on 'solopreneurship'

4 Why so many are leaving adland to embark on 'solopreneurship'

The untapped potential of OTT for Singapore marketers

5 The untapped potential of OTT for Singapore marketers

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

6 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Havas and Moonfolks form media alliance in Indonesia

7 Havas and Moonfolks form media alliance in Indonesia

Too old for the party, too young to leave—the paradox of middle age in advertising

8 Too old for the party, too young to leave—the paradox of middle age in advertising

Coca-Cola media business contract lies between Publicis and WPP

9 Coca-Cola media business contract lies between Publicis and WPP

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

10 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Related Articles

How Philips got CTRs 5X the average from a hard-to-reach premium audience in Vietnam
Oct 15, 2019
Staff Reporters

How Philips got CTRs 5X the average from a ...

Women to Watch 2023: Sreeshna Sreekishan, InMobi
Jan 18, 2024
Staff Reporters

Women to Watch 2023: Sreeshna Sreekishan, InMobi

InMobi joins with Moblaze for Vietnam mobile-ad push
Mar 7, 2017
Matthew Miller

InMobi joins with Moblaze for Vietnam mobile-ad push

Women to Watch 2024: Risa Kusumaningrum, KIT Global
Nov 21, 2024
Staff Reporters

Women to Watch 2024: Risa Kusumaningrum, KIT Global

Just Published

Decoding the shifts in online consumer behaviour during Ramadan
49 minutes ago
Aulia Masna

Decoding the shifts in online consumer behaviour ...

App usage in Indonesia surges during Ramadan, especially for shopping and entertainment. Community-based strategies and personalization are key to brand success.

Temu, Shopee, TikTok Shop: Who will win the e-commerce battle in SEA?
8 hours ago
Matthew Keegan

Temu, Shopee, TikTok Shop: Who will win the ...

As the online retail landscape in Southeast Asia heats up, Campaign explores the battle between platforms as governments seek to protect local merchants from the influx of cheap foreign goods.

BYD races past Tesla—surpasses $100 billion revenue milestone
8 hours ago
Staff Reporters

BYD races past Tesla—surpasses $100 billion revenue ...

BYD has grown on the back of an impressive performance in APAC, even as a leading global EV market like the US remains off-limits.

AI: An untapped hero in crisis management
9 hours ago
Bui Quoc Liem

AI: An untapped hero in crisis management

When disaster strikes, effective response can mean the difference between recovery and lasting damage. RMIT University Vietnam’s Bui Quoc Liem unpacks how AI is reshaping business risk—from spotting warning signs to tracking sentiment, and enabling swift action.