Staff Reporters
Nov 9, 2011

Pearlson rejoins MEC Singapore after 2.5 years

SINGAPORE - MEC Singapore has appointed Samantha Pearlson as its regional search director, responsible for developing MEC’s search engine marketing and search engine optimisation offers, while ensuring world-class execution across the agency's regional clients.

Pearlson is the regional search director at MEC Singapore
Pearlson is the regional search director at MEC Singapore

To report to Ben Poole, head of MEC Interaction Asia-Pacific, and Connie Chan, managing director, MEC Singapore and Global Solutions, Pearlson will oversee a growing team of search specialists based both in Singapore and Manila.

Rejoining MEC after spending two and a half years heading up search teams at Omnicom Media Group companies in both London and Singapore, she worked with clients across Asia-Pacific that include Getty Images, Johnson & Johnson, Etihad Airlines and Standard Chartered Bank.

Commenting on the appointment, Poole said, “We are very excited to welcome someone of Samantha’s caliber to the agency. She has a great background in all things 'search', but also has a depth of knowledge in digital that fits perfectly with our commitment to truly integrated communications planning and activation.”

Pearlson, meanwhile, noted that search is an integrated discipline at MEC and she looks forward to developing innovative communications programs for our clients. “MEC is driving change in the digital space and I’m thrilled to be joining such a creative team of experts.”

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

3 hours ago

40 Under 40 2024: Nishant Shekhar, Havas Media Network

Shekhar stands out for his impact on both data-driven marketing and for mentoring the next generation of talent within his agency.

4 hours ago

Why CTV and retail media could transform digital ...

Connected TV will be crucial for boosting customer conversions and brand impact in 2025, while Hong Kong will also see a rise in search spending on e-commerce, driven by growing confidence in retail media, predicts the Trade Desk's Chris Ngan.

4 hours ago

The CMO's MO: Agoda's global CMO on why the future ...

Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.

5 hours ago

Havas Media Network names Singapore CEO and SEA ...

Dentsu Media’s Singapore MD Pankaj Nayak joins Havas effective immediately.