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While digital marketing continues to dominate, traditional branding techniques remain indispensable for marketers in the Lion City, says Mark Pointer, CEO of Superbrands Singapore.
When a fire at an electrical substation plunged Heathrow Airport into chaos, media reporting was swift—but mostly short-lived. As businesses navigate rapid news cycles, experts weigh in on whether negative press has lasting reputational damage.
Agency L&C turns Tiffany’s signature Pantone colour into a purpose-led campaign.
Both products were launched along with several facilities for creator marketing.