Opinions
Yean Cheong
Jul 19, 2012

OPINION: Is China ready for real-time bidding?

Despite a false start and some misunderstanding about what RTB (real-time bidding) means, the technology will take root in China sooner rather than later, according to Yean Cheong, head of digital, IPG Mediabrands Asia.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

3 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Why so many are leaving adland to embark on 'solopreneurship'

4 Why so many are leaving adland to embark on 'solopreneurship'

Havas and Moonfolks form media alliance in Indonesia

5 Havas and Moonfolks form media alliance in Indonesia

Coca-Cola media business contract lies between Publicis and WPP

6 Coca-Cola media business contract lies between Publicis and WPP

Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

7 Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

8 WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

McKinsey steps into performance marketing with ET Medialabs acquisition

9 McKinsey steps into performance marketing with ET Medialabs acquisition

Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’

10 Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’

Related Articles

Inside Reddit's strategy to court advertisers in Asia Pacific
Jul 1, 2024
Shawn Lim

Inside Reddit's strategy to court advertisers in ...

CMOs should be 'feverishly' adopting RTB: Brandscreen CEO
Nov 7, 2013
Matthew Miller

CMOs should be 'feverishly' adopting RTB: Brandscree...

Carousell Group's new ad platform enables advertisers to target its users across the web
Jan 18, 2022
Staff Reporters

Carousell Group's new ad platform enables advertiser...

Flipkart and MediaMath come together to launch self-serve DSP
Feb 16, 2021
Campaign India Team

Flipkart and MediaMath come together to launch ...

Just Published

Six ad agencies under scrutiny in Indonesian Bank BJB’s $13.4 million corruption scandal
1 hour ago
Aulia Masna

Six ad agencies under scrutiny in Indonesian Bank ...

The case has already led to multiple arrests and a raid on former West Java governor Ridwan Kamil’s home.

Why brands should stop posting PR briefs on LinkedIn
5 hours ago
James Brooke

Why brands should stop posting PR briefs on LinkedIn

Rooster’s James Brooke cautions that tossing briefs onto LinkedIn is lazy and ineffective, besides being a poor look.

Scope3's agentic AI platform aims to reimagine media buying
13 hours ago
Jyoti Rambhai

Scope3's agentic AI platform aims to reimagine ...

The new AI-powered tool intends driving safe, sustainable growth for advertisers, brands and publishers.

VCCP bags global creative account for Wimbledon
13 hours ago
Will Green

VCCP bags global creative account for Wimbledon

Campaign content will run on TV networks around the world including India, Australia, and China.