Yean Cheong
Jul 19, 2012

OPINION: Is China ready for real-time bidding?

Despite a false start and some misunderstanding about what RTB (real-time bidding) means, the technology will take root in China sooner rather than later, according to Yean Cheong, head of digital, IPG Mediabrands Asia.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

1 hour ago

Six ad agencies under scrutiny in Indonesian Bank ...

The case has already led to multiple arrests and a raid on former West Java governor Ridwan Kamil’s home.

5 hours ago

Why brands should stop posting PR briefs on LinkedIn

Rooster’s James Brooke cautions that tossing briefs onto LinkedIn is lazy and ineffective, besides being a poor look.

13 hours ago

Scope3's agentic AI platform aims to reimagine ...

The new AI-powered tool intends driving safe, sustainable growth for advertisers, brands and publishers.

13 hours ago

VCCP bags global creative account for Wimbledon

Campaign content will run on TV networks around the world including India, Australia, and China.