Ad Nut
Mar 14, 2016

Ooredoo's android Messi can't really compete with the real thing

Global campaign: 'Together we do wonders', for Ooredoo

Ooredoo's android Messi can't really compete with the real thing

Following up on a campaign from May 2014, multinational telco Ooredoo again gives football superstar Lionel Messi a workout. In the earlier campaign, a group of clever kids used a remote-controlled ball to perplex the Barcelona forward. This time, the precocious inventors are fielding a full-on Messi android against local rivals.

Ad Nut is amused that the android's athletic feats, as ridiculous and gravity-defying as they are, still pale in comparison to the real Messi's jaw-dropping moves.

The campaign also includes the Stand for good website, where consumers can play a game that gives them a chance to meet Messi (the human version) while supporting some of the brand's community projects, such as Mobile Health Clinics in Indonesia, Myanmar, Algeria and Tunisia in partnership with the Leo Messi Foundation.

At this point you can also be among the very first to follow Messi Robot on Twitter.

Ad Nut is checking on which agency or agencies worked on this campaign, as Ooredoo recently concluded a review of all its partners.

 
Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

Starbucks APAC VP Samuel Fung steps down

The former VP of Product and Marketing is a two-time Campaign Power List honoree. He exits the role after nearly 12 years with the company.

5 hours ago

Santander on its shift to one global agency, why it ...

Bank has been rethinking its $1 billion-a-year spend on advertising and communications to drive consistency and effectiveness in age of AI.

12 hours ago

40 Under 40 2024: Tim Lindley, VaynerMedia

Lindley’s work at VaynerMedia, balancing strategic vision and growth with empathetic leadership, makes him a standout figure in the APAC marketing landscape.

14 hours ago

How indies are closing the gap between holding ...

In a true David vs. Goliath battle, nimble independent agencies are defying the "bigger is better" narrative, winning top clients and industry awards with smart investments, speed, and agility.