Sanaya Sinha
Dec 13, 2021

Only dummies would fail to consider gender in design

Are men the default humans? Of course not, but too many products and services are designed as if they are. Changing that is not only the right thing to do but a massive commercial opportunity. Here's three simple steps for brands that want to do better.

Crash-test dummies famously failed to represent women (and children) for far too long. (Shutterstock)

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