Jin Bo
Jan 14, 2011

Online mahjong game lures players with TV hostess Dee Hsu

In order to promote the web version of its popular mahjong game 'Play with the stars', Taiwanese online game portal Gametower has launched a campaign centered around top TV hostess Dee Hsu.

Online mahjong game lures players with TV hostess Dee Hsu

More commonly known as 'Xiao S' or 'The junior S', Dee Hsu established her status as a top hostess across the Chinese community with her unconventional style in the decade-old talk show 'Kangxi Laile'.

In the TVC, Dee Hsu is seen clad in red with her iconic smile and confidence.

“Why can I always look so brilliant? Because I play ‘Play wih the stars’,” she says, “It has a special formula that helps me stay away from feeling bored and get happy. As long as you are happy, you look brilliant.”

The hostess also features as a virtual player in the game.

The online game sector in Taiwan is very competitive with several popular mahjong games in the market, including Fun Town's 'Superbrand mahjong series'.

Source:
Campaign China

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